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Promotion

(c) Analyse one above the line promotional method and one below the line promotional method which PI could use to gain new customers. [8] Summer 2019 Paper 21

Above the line - leaflets. Can highlight offers e.g. 3 months free service which can stimulate interest and meet the requirements of new customers. Below the line - social media. People who are interested in new internet deals may follow the company. But research suggests few people switch providers so uptake may be low.